Sophie McNiven mixes bright, bold, contemporary colour and pattern. After 8 years designing men’s underwear, designer Sophie McNiven was keen for a change in direction and to find a vehicle for her love of colour, as well as a use for the inspiration she had gathered over 8 years of world travel. The label came to life in her Peckham sitting room last year and her designs are already adorning some of the world’s best dressed homes.

Why RAted? Sophie’s bold use of colour and keen sense of graphical style applied to something as usually mundane as a shower curtain demonstrate a talent for design and commerciality.

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